Digital Tim’s Blog.
On this site I am sharing thoughts about how digital technology and creativity can be combined to help solve complex economic and social problems. In short, how to make the world a better place through digital technology.
I apply creativity with an understanding of business to help organisations overcome digital transformation challenges
Ideas that I am interested in include: artificial intelligence, big data, the internet of things, smart cities, collective intelligence and industry 4.0. These have the potential to transform society for the better, but also risk making it worse.
Feel free to add comments, I would also love to hear your ideas.
Latest from the Blog
My blog posts
From Yes And to Wizard of OZ: How I Applied my Creative Background to Unlock Innovation in User Research?
Earlier this year on a user research contract with a UK transport company I had the pleasure of working with a very innovative and creative service designer. We both had backgrounds that spanned across academia and the arts, this shared understanding that led us get to rich conversations about how to work and try out new ideas very quickly.
Two of the many ways we were able to bring creative approaches into our approach were: applying theatre games within ideation and wizard of OZ prototyping
This blog follows an earlier post (see this link) where I gave more of an overview as to why creativity is needed for digital transformation. Within this I gave a brief overview of some other creative approaches including forum theatre.
In this post I start exploring the role that creativity and creative methods can play in in helping organisations make the significant changes needed. On a basic surface level, most people have an intuitive understanding that creativity is needed to help unlock innovation and innovation is needed as part of the process of enabling change. They may not however really understand how to successfully apply creativity into this process. After a quick introduction to the relationship between creativity and innovation I will outline some ideas about how to apply creativity in the following ways:
Through design thinking
By bringing together different perspectives
Something I’ve been reflecting on recently is why might you be interested in hiring me in particular as a business consultant. To give context in this blog post I outline some of the key business theories that highlight the need for digital transformation. These theories explain that large established organisations need to evolve significantly and rapidly if they are going to be able to survive.
At the end of the blog I indicate how I can help business leaders successfully make this transition.